10:00–15:00300 min
Planning
Arrivals & check-in
Shuttles from Pisa and Florence airports. Check-in runs an hour longer to cover the delayed arrivals.
Your Mastermind starts Friday21 August · Arrivals from 10:00
A private weekend for the room
OOAK Mastermind III
Your private guest itinerary: every session, shared table and conversation from Friday through Sunday at Castelfalfi in Tuscany.
01 / The weekend
Friday is day one
We start Friday. Three days designed around conversations that usually happen behind closed doors.
This planning is made for our guests of the weekend. From Friday’s first welcome through Sunday’s final hot seats, it is your guide to the room. The page itself is open, so anyone is welcome to view it. We’ll update the finer details as the weekend approaches.
3days
20+sessions
13speakers
02 / Complete program
The schedule
From arrival to final goodbyes.
Friday · August 21 · 2026
Welcome to OOAK
Schedule update
- The weather held a lot of arrivals up, so everything from the welcome onwards starts an hour later.
- The coffee break ran 40 minutes, so the sessions after it move 25 minutes later.
- Chris’s finance keynote moves to Saturday.
- Dinner is still at 20:30.
15:00–16:0060 min
Around the table · Networking
Bites & welcome
An informal first table together.
16:00–16:1515 min
16:15–17:0045 min
17:00–17:4040 min
Keynote · Paid media · Creative & AI · CRO & funnels · Scaling
The €100M+ annual ad-spend engine of OOAK
17:40–18:2040 min
Around the table
Coffee break
18:20–18:5030 min
Keynote · Product & launches · Influencer & partnerships
€2M in one day with a creator product drop
18:50–19:2030 min
Working session · Product & launches
Product R&D & product drops
Fireside: Alvaro × Nick × Bob.
19:20–19:4020 min
Newly announced keynoteWorking session · Creative & AI
The impact of AI on creative & speed
Fireside: Vince × Zak from Higgsfield AI.
19:40–20:3050 min
Planning
Free time & freshen up
20:30
Around the table · Networking