Castelfalfi in Tuscany
Your Mastermind starts Friday21 August · Arrivals from 10:00

A private weekend for the room

OOAK Mastermind III

Your private guest itinerary: every session, shared table and conversation from Friday through Sunday at Castelfalfi in Tuscany.

Explore the program ↓
01 / The weekend

Friday is day one

We start Friday. Three days designed around conversations that usually happen behind closed doors.

This planning is made for our guests of the weekend. From Friday’s first welcome through Sunday’s final hot seats, it is your guide to the room. The page itself is open, so anyone is welcome to view it. We’ll update the finer details as the weekend approaches.

3days
20+sessions
13speakers
02 / Complete program

The schedule

From arrival to final goodbyes.

Friday · August 21 · 2026

Welcome to OOAK

The Mastermind starts here

Arrive, settle into Castelfalfi and open the room with brand, acquisition and product.

10:00–14:00240 min
Planning

Arrivals & check-in

Shuttles from Pisa and Florence airports.

14:00–15:0060 min
Around the table · Networking

Bites & welcome

An informal first table together.

15:15–16:0045 min
Keynote · Brand

Your brand is an asset: build longevity

Bob Verlaat
16:00–16:1515 min
Around the table

Coffee break

16:15–16:4530 min
Keynote · Paid media · Creative & AI · CRO & funnels · Scaling

The €100M+ annual ad-spend engine of OOAK

Vince Nijhof
16:45–17:1530 min
Keynote · Product & launches · Influencer & partnerships

€2M in one day with a creator product drop

Alvaro Gellings
17:45–18:0520 min
Keynote · Finance

Lessons from managing billions in DTC revenue

Finance keynote with Chris.

Chris Rivera
18:05–19:0055 min
Around the table · Networking

Networking

20:30
Around the table · Networking

Dinner at Il Rosmarino Terrace

03 / In the room

Speakers & operators

Meet who you’ll be learning from.

Vince Nijhof

OOAK

Vince Nijhof

Paid mediaCreative & AI
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Bob Verlaat

OOAK

Bob Verlaat

BrandProduct & launches
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Nick Nijhof

OOAK

Nick Nijhof

Product & launchesOperations & Hiring
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Alvaro Gellings

Day One

Alvaro Gellings

Product & launchesInfluencer & partnerships
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Ray Jang

Atria

Ray Jang

Paid mediaCreative & AI
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Jeff Srithongrung

Atria

Jeff Srithongrung

Paid mediaCreative & AI
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Sambhav Chadha

Influencer & affiliate operator

Sambhav Chadha

Influencer & partnerships
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Nicolas Valentin Gruber

DTC

Nicolas Valentin Gruber

Retention & LTV
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Sebastian Szalinski

SN Digital

Sebastian Szalinski

CRO & funnels
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Jad & Eliott

EcomSwap

Jad & Eliott

FinanceM&A & exit
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Karl & Kevin

DTC

Karl & Kevin

Scaling
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Sol Bakkali

Performance coach

Sol Bakkali

Longevity & health
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Chris Rivera

The Ecommerce Accountants

Chris Rivera

Finance
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